Building an identity system and online strategy for commercial and domestic cleaners

The challenge: Cleaning is not a glamorous profession and finding a provider who cares about the details is often a struggle. This is where Mrs. Bucket comes in. Founded by young entrepreneur Rachael Flanagan, the company is committed to cleaning in a way not many are. But in a market full of also-rans how do you convince customers you are not just ‘another’ business.

What we did: We dove into the Mrs. Bucket experience, talking to customers, cleaners, managers and competition. Our initial research concluded that customers like their cleaning companies structured and discrete but with an easy jump to personal and responsive when required. Our online research suggested there was a gap in the market for a tool that would allow instant quoting as well as capturing customer details for warm door follow ups.

The result: Mrs. Bucket- beautifully clean is an elegant, balanced and tranquil brand that embodies the feeling that customers get when they walk into their freshly cleaned premises. The brand extends to a large online site, optimised for SEO and featuring an interactive quotation tool that aims to remove barriers between potential customers and the sales team.

Visit the company website: www.mrs-bucket.co.uk