International award-winning sports fitness product

The challenge: For professional athletes, stretching is vital if they want to avoid injury, but how can they ensure their stretches are consistent, balanced and measured? Sportfit came up with the idea of SIRA, a sports fitness assistant for professional athletes, sports clubs and gyms, to address this very issue. Our challenge was to help them deliver this project on a tight budget to a precise specification.

What we did: We worked closely with the internal development team to manage the creation of the exterior design, user interface and production in Taiwan, defining the visual style whilst respecting the target price point. Concurrently, we developed the SIRA brand, working holistically to realise an identity and marketing strategy that complimented a project of this magnitude.

The result: SIRA is now used by premier league football and rugby clubs as well as University research departments, to help athletes gauge and reach their peak performance. As the world’s first powered digital stretching device to deliver consistent, precise measured stretching, SIRA is at the forefront of modern sports science.

We’re proud that SIRA has been recognised internationally with multiple awards:
1. 1st place -The 3rd International Invention Fair of the Middle East 2010
2. The World Intellectual Property Organisation (WIPO) Award 2010 (first time ever won by British inventors in its 15yr history)

3. Gold Medal- Geneva Invention Show 2010 Medical Equipment Category

To find out more go to: http://www.sportfit.co.uk