Delivering a truly different music brand

The challenge: Having supported Bon Jovi at the O2 arena in London, opened V festival and been championed by Radio 1’s Huw Stephens The Last Republic seem to be well on their way to musical success. They approached us to provide an identity that portrayed the gravitas of their music, with all the practical considerations of a band (‘can I spray it on my amp?’).

What we did: Working closely with the band we tried to understand what their music meant to them and what they wanted it to mean to other people. Through this research we enlisted the help of fine artist Tom Clements who pitched the idea of an Orwellian ‘1984’ theme linked with the bands heritage in the industrial town of Port Talbot and coupled with lead singer Jonnie Owens haunting lyrics.

The result: We provided The Last Republic with an unflinching monogram as a stencil friendly word mark. Inspired by Tom’s insights into the music, the TLR icon is uncompromisingly high contrast and begs for scuffs, scrapes and scratches from ‘Proles’. The album features original commissions of Tom Clements work and can be found in HMV’s nationwide as well as on the bands Content Managed Website.

Visit the website: www.thelastrepublic.co.uk