Developing tools for an expert renewable energy business

The challenge: Solar panel installation is a great investment, but how do you differentiate your service in a burgeoning market intent on competing on price not quality? Launched with minimal success, Thermasol needed help to define itself. Parent company the Service Total Group approached FauvelKhan to help them develop a new brand that reflected their true quality. This presented another challenge: given the proliferation of competition and fragmentation of the market, how could we help them instil trust in customers and avoid them being perceived as ‘just another’ new company?

What we did: We carried out comprehensive competitor research and a thorough analysis of their customer service process to identify a repositioning strategy for the company. Developing an intrinsic understanding of the value that the company brought to the sector, we developed a cross-channel visual identity and marketing strategy designed to ‘cluster-bomb’ the market with strong advocacy and trust from the existing client base.

The result: ‘Watt & Sun: at home with solar panels’ is currently creating quite a stir in the solar panel installation market; a clean, premium and heritage brand that reflects the company’s quality amongst a sea of also-rans, with a simple, accessible communication strategy that encourages investment. By creating a culture built on the company’s service quality, we’ve been able to help Watt & Sun maximise their customer enquiries and business success.

Company Website: www.WattandSun.co.uk